Manifesto

A Declaration for a Better Internet: The Integrity Model Manifesto

We stand at a crossroads of the digital age. The internet, once a boundless frontier of information and connection, has become a battleground for attention, relentlessly commodifying human experience into data points and advertising impressions. This pervasive pursuit of "eyeballs" has eroded trust, diluted quality, and stifled the very creators who breathe life into the web. It's time for a fundamental shift.

We believe in a better way. We envision an internet where value is paramount, where creators are empowered, and where relationships are built on mutual respect and shared purpose. This vision is embodied by The Integrity Model.

Our Core Tenets & Goals:

Internet for Human Flourishing: Our goal is for content to elevate, inform, inspire, and connect, contributing meaningfully to the human experience. The user is not the product; they are the beneficiary and ultimate purpose of every digital creation.
Quality Over Quantity: We reject the relentless demand for endless output driven by superficial metrics. We champion creators who prioritize depth, authenticity, and enduring value, crafting their work with purpose regardless of the tools or methods used in its creation.
Trust as the New Currency: In an age of pervasive noise and eroding confidence, trust is paramount. Our goal is to build this trust through transparent relationships and a steadfast commitment to delivering genuine, uncompromised value to the user.
Creators Empowered: We aim to liberate creators from the pressures of the ad market, enabling them to focus their energy, passion, and expertise on their craft. Our goal is for creators to produce their best, most valuable work, upholding the highest standards of integrity in their content and ensuring all collaborations align with the values they represent.
Partnership, Not Exploitation: We advocate for a symbiotic relationship between platforms, creators, and supporting brands. Our goal is for brands to align their support with specific values and missions, investing in the ecosystem because it genuinely reflects their own principles and purpose, not merely to capture fleeting attention. This model requires mutual commitment to shared values. Should a misalignment arise between a brand's values and content or its other partnerships, we advocate for open dialogue as a first step, with the understanding that either party may respectfully discontinue a partnership to maintain integrity.
Transparency and Clarity: All relationships operating under The Integrity Model are clear and unequivocal. Our goal is for users to understand how the content they consume is funded, and for creators to be transparent about their value-aligned partnerships.
Sustainability by Design: Our goal is to foster viable, long-term avenues for creators and platforms, ensuring that the pursuit of quality and integrity is not a luxury, but a sustainable path forward that benefits all stakeholders.

What The Integrity Model Is Not:

The Integrity Model is a principled approach to online funding and content, but it is essential to clarify what it is not:

It is not a universal ban on all forms of advertising. We recognize the diverse nature of the internet, but we champion this model as a superior, alternative path for building trust and value in specific contexts.
It is not a judgment on content creation methods. Our focus is on the inherent value delivered to the consumer and the ethical integrity of the funding relationship, irrespective of whether content is human-created, AI-assisted, or produced by other means.
It is not a censorship body or a gatekeeper of all online content. We define and advocate for the principles governing our model and the content it supports, not the entire internet.
It is not a system for enforcing external moral standards on creators beyond alignment with the defined core tenets. Our emphasis is on transparency and the congruence between partner values and content mission.

Join Our Movement. Support Our Vision.